Outtakes About This ‘Outpost’
By Business Journal Staff
Published: August 18, 2003
It must be especially frustrating to be an employee of Marshall Field's here, in Michigan's second largest city (though the stores here are said to be among the most profitable of the entire group); even more so when one considers that those remotely or intricately connected to the Minnesota retailer have no clue as to why Herman Miller for the Home is considered our apple pie. The retailers' uneducated decision makers' first insult was to hire an even less learned communications firm from eastern Michigan to help determine new marketing for this region, and the vast differences between east and west completely escaped their attention — even in these days of one-on-one and targeted marketing.

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